The fashion type can be categorized into five groups for men, while it can be divided into six for women. The followings are the men’s fashion types:
They wear business suits in a sophisticated manner. Most of them are tall and slim in shape, and have square shaped faces. They have air of sharp, formal, and dignity.
(Clark Gable, Sean Connery, Sylvester Stallone, Koshiro Matsumoto, Masahiro Takashima, Ken Watanabe)
They suits more casual style, such as simple jacket & pants combination, than formal patterns. Most of them are large built, and have strong lines of jaws. When they wear suits, it should be two-pieces with natural shoulders, not three-pieces. They have air of sporty and charming.
(Clint Eastwood, Harrison Ford, Robert Redford, Yuzo Kayama, Masatoshi Nakamura, Hideki Matsui)
They look really good in business suits. Most of them are medium built, and have long faces. They have classic air to keep tradition, and look elegant.
(Alain Delon, Cary Grant, Kevin Costner, Tom Cruise, Kiichi Nakai, Masaki Kanda, Noriyuki Higashiyama)
The High Fashions:
They fit in individualistic and gorgeous fashion. Most of them are small but well-muscled, and have small faces with sharp lines. They have air of small kids, cute and rascal, and active.
(Frank Sinatra, Mickey Rourke, Michael Jackson, Michael J. Fox, Ken Ogata, Yuji Oda, Ichiro)
They look good in Italian suits. Most of them are medium height in well-balanced shapes. They have round shaped faces, but lines are clear. They have noble and sweet air with flowers in their hands.
(Warren Beatty, Richard Gere, John Travolta, Leonardo DiCaprio, Masakazu Tamura, Eisaku Yoshida, Masaharu Fukuyama)
The fashion types for women can add ‘The Elegant” to the above.
After determining the best matching color for a client, Koji Ukai starts conversation with him/her at reception table to find out the fashion types for the person. “It is not necessary that a large-built gentleman having a strong jaw line always belongs to the naturals. You can’t decide his types only by his appearance, but the way of talking or behavior expresses his soft character hidden inside. So, he could be the Romantics.”
The fashion type cannot be focused in one out of five, but sometimes it can be identified in between two types. Some clients belong to the naturals and the romantics, or the dramatics and the classics, at the same time. “Their occupation is an important element too. Of course, we cannot recommend gorgeous fashion to a civil service officer, even though he belongs to high fashion types.”
Ukai expands his image on the client what is the best matching fashion for them, by adding the colors of his choice showing the clients most attractive, the fashion types the client belongs to, the way of talking, the habitual behavior, character, and job of the client. He takes certain amount of time for color analysis and meeting with clients before he starts measuring their body.
Here Ukai has a guest, Mr. Kenichi Yoshino, an editor of the magazines “LAND ROVER LIFE” and “Geep Life” published by Ouka publishing Co., Ltd. Yoshino used to be a captain of a yacht, whom everyone including himself believes a man of the sea. He has suntanned through the year wearing T-shirts and beach sandals, together with a trade mark of long wisps of graying hair. He has never been far from seasides even he has moved in and out the living place many times in his life. Some people have misrecognized him as a killer by looking at his tough appearance both in face and shape. When meeting a guy for the first time, you cannot avoid having an impression that he is rough and wild, as well as much in love with outdoor activities. However, once you talk to him, you understand him as an honest, intelligent, and sincere personality behind the mask of such tough guy.
Next, Kenichi Yoshino will be changing his fashion style by a master technique of Koji Ukai. The talk will be continued to Part 3.
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